brandenergy Insights for brand builders from

The Brand Energy blog is ALitho's take on marketing in a competitive world and how we can do it better together. Every couple of weeks, we'll send you sparks of inspiration on topics ranging from retail merchandising strategies to direct mail ROI to the newest developments in printing technology and their value in building your brand. Look for our thoughts on industry trends, lots of success stories and lessons learned that can help all of us think and work smarter.

ALitho earns 9 new awards from the Great Lakes Graphics Association

Congratulations to the entire American Litho team!   We’ve just been notified that we have won several new awards from the Great Lakes Graphics Association, including 3 best-in-show awards for projects delivered on behalf of our clients in 2016.   The awards ceremony will be held May 24 at Medinah Shrine Center, Addison, Illinois and… [Read More]

9 reasons we’re thrilled to be #9 in direct mail rankings

On March 21, Bell and Howell published the new DM200 – the first-ever ranking of companies like ours based exclusively on direct mail revenue. All of us here in Carol Stream sent up a gigantic cheer to see American Litho at #9 on the list of top-flight direct marketers across the U.S. Why are we… [Read More]

We’re adding serious talent to grow our sheet-fed and digital operations

This week we caught up with Tony Ferruzza, new Senior VP of the Sheet-Fed and Digital Division at American Litho. Here, Tony reflects on where the print industry has been and where it’s going, and introduces the new team members (ABOVE, left to right – Mike Ferruzza, Tony Ferruzza, Eugene “Corky” Czech, Daniella Tucci, Chris… [Read More]

Gold Ink Award for Weber’s sizzling new cookbook

Earlier this year we had the privilege of producing the 212-page Summit Charcoal Grill Cookbook for Weber-Stephens Products Corporation, the maker of iconic Weber Grills. This was an exciting project from the get-go, and we knew it would demand the best from our entire crew. Ron Weeks, our National Accounts Director, started off by searching… [Read More]

Internet retailers: what’s your number?

We’re thrilled to be on the scene today as the Internet Retailer Conference + Expo kicks off at Chicago’s McCormick Place West. While we put the finishing touches on Booth #1968, attendees are getting fired up in dozens of pre-conference workshops offered by industry experts. Wish we could join all of them, too – these… [Read More]

Are you engaging your customers in real time?

We were blown away by the findings of this recent Accenture survey. Who would have guessed there’d be such a huge gap between what leading U.S. retailers deliver and what shoppers actually want? The survey shows that 47% of all customers want up-to-the-minute information on new products, discounts and special orders while they’re in the… [Read More]

And the winners are…

Last night we had the pleasure of attending the Graphics Excellence Awards celebration hosted by the Great Lakes Graphics Association (GLGA) at the Medinah Shrine Center in Addison, Illinois.   This is an event we look forward to all year long. It’s an honor to be nominated for a GLGA award and an even greater… [Read More]

VIDEO: How can we improve your next direct mail campaign?

At American Litho (ALitho), we’re not afraid to take on a challenge. That’s the theme behind this digital case study with Sam Dentino, the latest in a series we will share with you this year. Sam walks us through the process of reworking a direct mail piece, coming up with creative, cost-effective ways to manufacture… [Read More]

VIDEO: Why all-in pricing makes sense for our direct mail clients

Print costs alone won’t tell you the whole story when it comes to evaluating the total cost-efficiency of your direct mail campaign. That’s why American Litho now offers all-in cost estimates for brands that want to see the bigger picture. This approach takes into account every step involved in creating your mailing, from list cleansing… [Read More]

Perspectives on the USPS rate rollback

Unless Congress or the courts intervene, a postal rate surcharge in place since January 2014 will be rolled back on Sunday, April 10, giving us the first rate decline in nearly a century. Sounds like great news for direct marketers, right? And in many ways it is. But what about the Postal Service’s claim that… [Read More]

VIDEO: Why run in circles? We’ve got you covered

A few months back I shared some thoughts on growth with you, explaining why American Litho has expanded at a time when so many others say the printing industry is shrinking. The reasons we’re growing are simple – and they have everything to do with your brand. In a multichannel world, print remains an indispensable… [Read More]

Boot camp for brand builders

Ever heard of the 7 P’s that are part of the preparedness strategy used by the U.S. Marines? It’s all about being ready when the big challenges come your way. Success with any print-based marketing campaign depends on having a detailed map of where you’re headed and the best tools and strategies to help you… [Read More]

What the hockey greats know about building your brand

The closest I’ve ever come to actually playing hockey is the occasional pick-up game with the neighborhood kids every winter. Still, thanks to my famous-sounding name, people often ask if I’m related to Hall of Famer Chris Chelios, the Blackhawks superstar who also helped Team USA win… [Read More]

Bulldozing the envelope

I consider myself a pretty level-headed guy. But when I heard the news about Stuart Scott on Monday morning, I’m not ashamed to say I started to cry. As I read about his life, his family and all he’d achieved in 22 years with ESPN, questions were running through my mind, probably the same ones… [Read More]

How do you define growth?

I’ve been thinking about that question a lot as the year comes to a close. What does success look like – especially in a business that’s changed so much in recent years and shows no signs of slowing down? People say the printing business is shrinking. I hear this almost every day. But at ALitho,… [Read More]

Do you have a minute?

Think how many times you hear this question in the course of a business day. Ever noticed how differently you respond, depending on who’s doing the asking? The people we make time for are trusted partners and friends. We know that a quick exchange will help us do our work better, avoid pitfalls or understand… [Read More]