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Packaging and Merchandising

Customers don’t buy what they can’t see.

In the world of retail, your brand fights for the customer’s eye first. But you’ll need more than a pretty package to win the game.

Thinking beyond the box.

The American Litho team will work closely with you for more comprehensive solutions. We start with a deep dive into strategic questions. Who’s buying your brand and who’s missing you? What’s your current shelf position costing you in lost visibility and lower sales? How can we think and work creatively to move you beyond the competition?

Merchandising and packaging strategy that works.

The strongest approach comes from a clear picture of all distribution and supply chain factors. The right strategy aligns package design, displays, coupons, in-store promotions and more – for greater impact and results.
business-team-brainstorming-marketing-plan-alitho

Every resource you need.

Smooth teamwork and process integration helps us deliver everything you need on time within budget. That’s ALitho: customer analytics, design support, and format optimization right through to expert printing, large-format production, kitting and logistics for fast delivery to dozens, even thousands of retail outlets. If you’re ready to work with our amazing team that knows the retail landscape, let us show you what we can do for you.

WHAT SUCCESS LOOKS LIKE

A maker of all-natural pet treats was set to launch a new snack for dogs. New packaging was planned to highlight the treat’s snap-in-half heart shape, ideal for portion control. Fluted packaging offered durability but came with high costs. ALitho’s packaging experts recommended cartons made of durable, 100% recycled material with 30% post-consumer content. We showed how sheetfed printing, cutting and gluing handled in one seamless process at our plant would save both time and money. Our samples passed shipping tests, proving their durability and quality. Recycled packaging also supported the brand’s earth-friendly, all-natural values, giving customers another reason to buy.
RESULTS
15% overall cost savings vs. fluted packaging | Faster production
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  • American Litho
  • 175 Mercedes Drive
  • Carol Stream, IL 60188